Money
Why on Earth would you settle for creating something mediocre that does little more than make money, when you could create something outstanding that makes a lasting contribution as well? And the clincher, of course, lay in evidence showing that those who opt to make a lasting contribution also make more money in the end."
Do Something Special With Your Life
Former Stanford Graduate School of Business faculty member Jim Collins is asking the right question: "Why on Earth would you settle for creating something mediocre that does little more than make money, when you could create something outstanding that makes a lasting contribution as well?"
Making money isn't all that difficult. When it comes to building a business, we in Europe and the US have a misery of choice. Money is important, but most legitimate opportunities offer more than enough financial recompense to fund a comfortable lifestyle. However, not every opportunity offers a purpose beyond, but not without, profit. Social enterpreneurship does.
Of course money is important, but it isn't the only thing that is important. If you were offered the choice between earning £50,000/yr selling lung cancer for a tobacco company as a cigar shop operator, or £45,000/yr for saving children from starvation as a social entrepreneur, which opportunity would you select? Would it make a difference if the choice was between £500,000 and £200,000? I hope not.
This blog has an affiliation the NTC social entrepreneurship opportunity, but we hope to provide all honest social entrepreneurs with ideas and insights that will help them to prosper by creating social and humanitarian good in the world.